Concept:

• Midnight Hour Tour Company is an mock business specializing in leading tours through Bran Castle, famously known as Dracula’s Castle. I opted for somber hues and included a coffin motif to underscore the essence of the name Midnight Hour. The lettering for "Midnight Hour Tour Company" was uniquely crafted to capture the bold and immersive atmosphere reminiscent of Transylvania's distinct ambiance.

Color Palette:

• A palette of deep midnight blues, blood reds, and muted blacks are used to evoke the atmosphere of the night. 

Typography:

• The customized typography for Midnight Hour is an artful representation of the vampire aesthetic. Each letter is customized with special attention given to the 'M' and 'H'. The 'M' is adorned with elegant curves, culminating in pointed tips that evoke the graceful yet menacing silhouette of vampire fangs. Similarly, the 'H' boasts sharpened points, reminiscent of the sharp, incisive nature of vampire lore. These subtle yet deliberate design choices infuse the logo with a sense of mystery and allure, perfectly encapsulating the dark allure of Transylvania's nocturnal world.